How it works, start to finish

You fill in six fields: name, phone, email, business, industry, and monthly ad budget. That's everything we need to start. We don't ask for account access at this stage, and nothing is charged.

Behind the scenes we pull the search volume for your service area, look at who is bidding on the terms your customers type, and — if you already run ads — review the public signals of how your account is structured.

If your market doesn't have enough search volume to justify paid ads, we tell you that instead of selling you a campaign. It happens, and it's cheaper for everyone to find out now.

Within 48 hours you get a written document: where your budget is leaking, which searches your competitors own that you don't, a score on the page your clicks land on, and a 90-day plan with an expected cost per conversion.

Then we book a free 20-minute call. It's a walkthrough, not a pitch — we go through the findings line by line so you can act on them with us or without us.

The document is yours to keep either way. Several businesses have taken it to their existing agency and asked them to fix what's in it.

If you want us to run it, we build the account under your name and your billing, so you own it from day one. Campaign structure follows what you actually want to sell, not what's easiest to set up.

We write the keyword set and the negative keyword list at the same time — the second matters as much as the first, because it decides which searches you never pay for.

Your ads point at a landing page built to convert, never at your homepage. Call tracking and form tracking go in before launch, so every conversion traces back to the keyword that produced it.

Month one has the highest cost per conversion you'll see. Through days 30 to 90 the account learns which searches produce calls and that number comes down.

Every month we prune wasted spend, add negatives, test ad copy, and adjust bids against what actually converted. Nothing about your budget changes without your approval.

You get a monthly call covering spend, conversions, and cost per conversion in plain English — no dashboard you have to interpret yourself.