One channel, done properly

Placeholder — introduce yourself here: name, background, how long you've been running paid search, and what you did before this.

Placeholder — say who else is on the team and what each person handles: account build, landing pages, reporting.

Placeholder — explain the decision to specialise: no SEO, no social, no branding retainers, just search.

Placeholder — make the argument for search intent: people typing a query are already looking to buy, which is why this channel is measurable in a way others aren't.

Placeholder — note what you turn down, and why saying no to adjacent work keeps the results better.

Placeholder — describe the working relationship: how often you talk, what you need from the client, what you handle without asking.

Placeholder — cover ownership and transparency: accounts in the client's name, no markup on spend, no long contracts.

Placeholder — close with the kind of business you're the right fit for, and the kind you aren't.